Signs
don't cost, they pay! According to the National Association of Advertisers,
on premises signage costs less per impression than any other
form of advertising.
In general, surveys have shown on-site signage typically increases
foot traffic between 20-50%, compared to 2% for radio advertising,
5% for television, and 8% for newspaper advertising. You pay for signage
once, and it continues to generate impressions over the life of the
sign. Signage generates more impressions
for a lower investment. That's what makes signage so cost-effective!
